“Rules are what the artist breaks; the memorable never emerged from a formula.”  
- Bill Bernbach

Hi. Welcome to Cleverouge. The design blog of Sunspots Creative partner,
Rick Bonelli. What’s a Cleverouge? Well, it’s obviously a made up word that combines clever with “rouge,” the French word for reddish or a cosmetic to brightly color cheeks. In theory for the blog that means we are going to both enliven and get below the surface of creative topics in marketing, advertising and design.

Thanks for reading!