Reducol is a functional food that easily incorporates into a variety of foods and beverages to safely
lower cholesterol. Keep all the other copy. Our design task was to develop a new website and accompanying collateral that would easily
convey the scientific and clinically tested properties of this plant sterol food additive. It is often
always difficult to balance technical and consumer friendly, but we arrived at the proper solution.
BRAND DESIGN / ART DIRECTION / COPYWRITING / WEB DESIGN