For this early pioneer of lasik surgery, we designed a breakthrough advertising campaign
that is one of our signature works. We ignored the typical celebrity endorsement and instead
focused on striking visuals with clever headlines to convey the prospect of the considering
the surgery. Another approach was to target the college market (a prime age for the surgery)
with a successful series of on-campus guerrila advertising flyers.
BRAND IDENTITY / ADVERTISING / SPECIAL EVENTS / SALES PROMOTION / COLLATERAL / AMBIENT