This is a playful promotional booklet developed for PCG to highlight the virtues of
Variable Data Printing to get personal with your direct mail. VDP allows you to customize your
printing for nearly any design with names, colors and images tailored to a specific audience or
individual. We told the story through doll-like figurines in a charming easy to understand conversational manner.
BRAND DESIGN / CONCEPT / COPYWRITING / PHOTOGRAPHY / ART DIRECTION